What Is a Reason Why You Would Not Use Nonprobability

question 8

Multiple Choice

What is a reason why you would not use nonprobability sampling over probability sampling?

• A) You're interested in an immediate population.
• B) Your study includes a "hidden" population for which no sampling frame existed.
• C) You want to test an intervention for its internal validity.
• D) Specific demographic factors were necessary components to your research question's representativeness.

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Definitions:

Early Majority

A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.

Early Majority

A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.

Consumer Adoption Process

The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.

Simulated Test Market

A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.