Examlex
An odds ratio can range from close to zero to levels exceeding 5 or 6; however, if you received an odds ratio of 1, what assumptions can you make about your results?
New Buy
A purchasing situation in which a business customer is buying a product or service for the first time, requiring extensive decision-making and research.
IBM
International Business Machines Corporation, a multinational technology and consulting company known for its computer hardware, software, and IT services.
B2B Marketing
The marketing of goods and services directly to other businesses or organizations rather than to individual consumers.
Derived Demand
The demand for a product or service that arises due to the demand for another product or service it helps to produce.
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