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A refractory is
Incremental Marketing Effort
Additional marketing activities that are undertaken to build upon the initial marketing strategy.
Marketing Effort
All the actions and tactics a business uses to market and sell its goods or services to its desired audience.
Sales Revenue
The total income generated from the sale of goods or services by a company before any costs or expenses are deducted.
Marketing Program
A marketing program encompasses the strategies, tactics, and activities designed to promote and sell products or services to target customers.
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