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Which Would You Expect to Be Most Reactive

question 16

Multiple Choice

Which would you expect to be most reactive?


Definitions:

Expertise

Advanced knowledge or skill in a particular field, acquired by experience, study, or training.

Peripheral-Route Processing

A method of persuasion that relies on superficial cues and heuristics, such as the attractiveness of the speaker, instead of the quality of the argument.

Credible

Being believable or worthy of trust based on evidence or reasoning.

Central Route

A method of persuasion that involves deep thinking and the logical processing of information, leading to lasting attitude change.

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