Examlex
Followers of Vajrayana Buddhism refer to it as the "second turning of the wheel of dharma."
Undifferentiated Targeting
A targeting strategy that approaches the marketplace as one large segment.
Differentiated Targeting
A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.
Niche Marketing
A targeting strategy that involves pursuing a large share of a small market segment.
Print Advertising
A form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and promote products or services.
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