What Information Is Communicated Through the Waggle Dance of the Honeybee

question 8

Essay

What information is communicated through the waggle dance of the honeybee? Give a plausible hypothesis for the origin of this behavior.

---

Definitions:

Brand Capabilities

The skills, resources, and strengths that enable a brand to achieve its goals and perform effectively.

Brand Meaning

The underlying value, message, and associations that consumers attribute to a brand, beyond its physical products or services.

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.