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The construction of meaning, social relationships, and niches are all part of a larger theoretical framework that anthropologists refer to as the
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing or policy-making purposes.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Quantifiable Characteristics
Attributes or features of an object or project that can be measured and expressed numerically.
Psychological Characteristics
Traits or features related to the mental and emotional state of an individual.
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