Examlex
George W. Bush and union reps mean the same thing when they say "base."
Primary Purpose
The main or most important reason for something's existence or function.
Visual Metaphor
A visual representation that uses an image to symbolically represent another concept, making abstract ideas more understandable.
Core Competencies
The main strengths or strategic advantages of a business, including the combination of pooled knowledge and technical capacities.
Sustainable Competitive Advantage
A long-term advantage over competitors achieved by offering greater value to consumers, not easily replicable.
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