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Which of the following was not a criterion for canonicity?
Promotion-to-Sales Ratio
A metric comparing the amount spent on marketing and promotion to the total sales revenue generated, often used to assess marketing efficiency.
Total Promotion Expenditures
The aggregate amount of money a company spends on all promotional activities, including advertising, sales promotions, public relations, and personal selling, over a set period.
Marketing Costs
Expenses related to promoting and selling a product or service, including advertising, market research, and distribution.
Unit Sales Price
The cost at which individual units of a product are sold to consumers or retailers.
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