Fatima Needs a Manicure and Books an Appointment at a Local

question 52

Multiple Choice

Fatima needs a manicure and books an appointment at a local spa in her neighbourhood. While waiting for her appointment to begin, Fatima notices that all of the brochures in the waiting room advertise anti-aging products and services. These ads promise to "turn back the clock" to give users a more youthful appearance. What is Fatima seeing evidence of in her spa's waiting room?

• A) Social stratification
• B) The medicalization of aging
• C) The problematization of youth
• D) Gerontology

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Definitions:

Odd Pricing

A pricing strategy that sets prices at figures ending in odd numbers, like $4.99, under the belief that they seem lower to consumers.

Seven-Step Sales Process

A sequence of steps salespeople follow to sell a product, typically including preparation, approach, presentation, handling objections, closing, and follow-up.

Penetration Pricing

A pricing strategy that involves setting lower than normal prices for a new product or service to attract customers away from competitors.

Profitability Objectives

Common objectives included in the strategic plans of most companies.