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The trustworthiness of carefully performed research can still be called into question if the researcher does not have an auditable paper trail.
Private Label Brand
A product manufactured by one company for sale under another company's brand, typically a retailer's brand, to offer exclusive products.
Store's Brand Name
The unique name given to a product line or brand that is owned and sold by a particular retail store, differing from manufacturer brands.
Market Pantry
A brand of consumer food and household products sold exclusively at Target Corporation stores.
Valuable Global Brand
A brand with high financial value and strong brand equity that is recognized and respected across the world.
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