Why Is Qualitative Research Often Viewed as Less Significant Than

question 13

Multiple Choice

Why is qualitative research often viewed as less significant than quantitative research?

• A) Qualitative data are easier to analyze than quantitative data.
• B) Questions answered by qualitative research are usually less clinically important.
• C) Qualitative research does not use systematic methods of analysis.
• D) Qualitative analysis is more subjective than quantitative analysis.

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Definitions:

Error Variance

The variance of the error terms in a statistical model, indicating the degree to which the data points deviate from the predicted values.

Multiple Regression

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.

Sales

The exchange of goods or services for money; it is a critical measure of the performance and health of a business.

Promotional Expenditures

Costs associated with marketing and advertising efforts to promote a product or service.