Examlex
Which of the following would be an example of the first step in Lewin's change theory?
Product Category
A broad classification that groups products based on common characteristics or needs.
Product Line Extension
The addition of new products to an existing product line within the same brand, usually to target a different customer segment or fill a gap in the product offering.
New-Product Strategies
The plans and approaches a business undertakes to bring new products to the market effectively.
Product Diversification
A strategy employed by companies to increase profitability and achieve growth by adding new products or entering into different markets that differ from the existing lineup.
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