Examlex
What might you include in the contents of a portfolio?
Purchasing Socialization
The process through which individuals learn purchasing and consuming behaviors from social influences and communities.
Consumer Socialization
The process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.
Brand Preferences
Consumers' tendency to favor one brand over others, influenced by past experiences, perceptions of quality, marketing efforts, and personal tastes.
Cognitive Skills
The mental capabilities that include reasoning, memory, attention, and language that are used in acquiring knowledge, solving problems, and making decisions.
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