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William Perry's research on adult cognitive development showed that as students moved from adolescence to young adulthood their thinking became more rigid and inflexible.
Credence Properties
Attributes of a product or service that cannot be easily assessed by consumers before or after purchase, often leading to reliance on brand trust or quality signals.
Quality
The degree to which a product or service meets or exceeds customer expectations in terms of reliability, durability, and performance.
Search Properties
Characteristics of a product or service that can be easily evaluated before purchase.
Experience Properties
Characteristics of a product or service that can only be ascertained through its use.
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Q11: Classical conditioning and the control of stimuli
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