The Fastest-Growing Segment of Today's Poor and Homeless Is Most

question 4

Multiple Choice

The fastest-growing segment of today's poor and homeless is most likely to be __________.

• A) minority families with children
• B) families with young children
• C) single women with children
• D) single minority women with children

---

Definitions:

SPIN Selling

SPIN Selling is a sales technique that focuses on asking potential customers Situation, Problem, Implication, and Need-payoff questions to better understand their needs and offer solutions.

Consequences

The results or outcomes of actions, which can be intended or unintended, positive or negative.

Marketing Concept

The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.

Sales Presentation

A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.