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The methods section should provide information about ethical considerations such as whether inducements were offered, how informed consent was documented, whether community groups were consulted, and which research ethics committees reviewed the project.
Aspirational Ethical Values
Principles or standards of behavior that individuals or organizations strive to achieve, often embodying desired moral conduct.
Diversity
The inclusion of individuals with a variety of characteristics, such as race, gender, age, and cultural background, in a group or organization.
Profitability
A measure of the extent to which a business or activity yields financial gain.
American Marketing Association
A professional association for marketing professionals with the aim of fostering a community and championing marketing excellence.
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