Which Process of Qualitative Data Analysis Uses the Tools of Linguistics

question 2

Multiple Choice

Which process of qualitative data analysis uses the tools of linguistics to analyze the written, spoken, or nonverbal language used by participants?

• A) Narrative analysis
• B) Discourse analysis
• C) Meta-analysis
• D) Mixed methods analysis

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Definitions:

Positioning

The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.

Mental Image

A representation of sensory experiences created in the mind, not immediately present to the senses.

Marketing Support

Services or activities provided to assist in the planning, development, and execution of marketing strategies and campaigns.

Product Pullout

The process of removing a product from the market or discontinuing its sale, often due to poor performance, safety concerns, or changing market conditions.