Match the Common Qualitative Method Used in Formative Research to Its

question 98

Multiple Choice

Match the common qualitative method used in formative research to its definition.
-Intercept interviews

• A)Communities are given the tools to document their own lives, problems, and possible solutions through photography.
• B)You go to the location where the intended audience would encounter information about a behavior or acquire a product and then invite them to participate.
• C)Consist of 8 to 10 people and are used to develop hypotheses, explore broad topics, and generate ideas.
• D)Used to discuss highly personal topics and can be done in many settings.

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Definitions:

Conductive Gel

A substance used to improve electrical conductivity between two surfaces, often used in medical and electronic applications.

Electrical Activity

The natural phenomena of electric charges movement, observed especially in biological contexts like brain and heart function.

EEG

A test that detects electrical activity in the brain using small, metal discs attached to the scalp.

Brain

The organ located within the skull that is the center of the nervous system in all vertebrates and most invertebrates, responsible for coordinating sensation, intellectual and nervous activity.