Going to the Location Where the Intended Audience Would Encounter

question 5

Multiple Choice

Going to the location where the intended audience would encounter information or acquire a product and inviting them into an interview is the definition of which kind of research method?

• A) In-depth interviews
• B) Observations
• C) PhotoVoice
• D) Intercept interviews

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Definitions:

Margin of Error

A statistic expressing the amount of random sampling error in a survey's results, representing the range within which the true population parameter is likely to lie with a certain degree of confidence.

Variance

A statistical measure that tells us how much a set of numbers is spread out; it's the average of the squared differences from the Mean.

Confidence Interval

A range of values, determined from sample statistics, that is likely to contain the value of an unknown population parameter.

Standard Deviation

A gauge for the level of variability or disparity within a set of data points.