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When Using Verbal Frequency Scales, Allow for Neutral Responses If

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When using verbal frequency scales, allow for neutral responses if possible.


Definitions:

Open Charge Accounts

Credit accounts that allow customers to buy goods or services on credit and pay the outstanding balance at the end of a billing cycle.

Cash Flow

The total amount of money being transferred into and out of a business, especially affecting liquidity.

Personal Selling

A direct, one-on-one form of selling in which a salesperson uses skills and techniques to persuade a buyer to purchase a product or service.

Time

The ongoing sequence of events and the resource that can be managed, spent, saved, or wasted in activities or processes.

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