At Which Level of the Public Health Pyramid Would a Social

question 5

Multiple Choice

At which level of the public health pyramid would a social marketing plan be useful? Select all that apply.

• A) Direct services level
• B) Enabling services level
• C) Population services level
• D) Infrastructure level

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Definitions:

Decisional Balance

Weighing the pros and cons of changing versus not changing a behavior, used in motivational interviewing and behavioral change.

Stages of Change

A model outlining the steps an individual goes through when modifying behavior, including precontemplation, contemplation, preparation, action, and maintenance.

Motivational Interviewing

A counseling approach designed to help individuals find the motivation to make positive decisions and accomplish established goals.

Contemplation Stage

A phase in the process of change where individuals are aware of a problem and are considering making a change but have not yet committed to action.