The Diffusion of Innovation Theory Has Several Different Stages of Adoption

question 32

Multiple Choice

The Diffusion of Innovation theory has several different stages of adoption , match each stage with the corresponding definition:
-Innovators

• A)Individuals that seek out the latest technology, product or activity.
• B)Individuals that like innovation, but are not the first in line at the store.
• C)Individuals that wait until they receive some external motivation before getting involved in the change.
• D)Individuals that are not willing to make any change until most people have made the change; they have a 'wait and see' attitude towards change.
• E)Individuals that are last to buy into the change in spite of constant exposure or that have limited access to the typical communication networks.

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