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A strategic plan should be thought of as a process rather than a final product.
Schachter Two-factor Theory
A psychological theory proposing that emotion is based on physiological arousal and cognitive interpretation of that arousal.
Cognitive Interpretation
The process by which individuals perceive, understand, and make sense of their surroundings through mental processes.
Autonomic Arousal
The activation of the autonomic nervous system, responsible for involuntary physiological responses to stimuli.
Conscious Experience
The awareness of internal or external existence, including thoughts, feelings, and perceptions.
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