Matching -Process Evaluation

question 18

Multiple Choice

Matching
-Process Evaluation

• A)Referred to as exploratory evaluation, conducted during the planning and implementation phase
• B)Determines if program met any combination of measurement about impact, outcome, or benefits
• C)Examines all aspects of program implementation including organizational and administrative aspects
• D)Documents short-term results by obtaining program data
• E)Most inclusive type of evaluation due to focus on long-term outcome objectives

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Definitions:

Pretests

Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.

Target Audience

A specific group of consumers identified as the intended recipient of a product or marketing message.

Limited-Service Agencies

Advertising agencies that offer specific services such as creative design or media buying, as opposed to a full range of marketing and advertising services.

Creative Services

A sector within the marketing and advertising industry that focuses on creating and delivering visually engaging and message-driven content, such as graphics, videos, and written content.