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Suppose You Want to Test the Effects of Handing Out

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Suppose you want to test the effects of handing out free samples of pizza on the sales of frozen pizza in supermarkets. For one week, you provide free samples in a "test" supermarket located in one area and do not provide free samples in a "control" supermarket located in another area. During this period a pizzeria located in the test area goes out of business. If you found that pizza sales increased in the test store but not in the control store, what is a likely alternative explanation to the effect of providing free hot pizza?


Definitions:

Stated Objective

A clearly defined goal or target that an individual or organization aims to achieve.

Efficiency

The ability to achieve a desired outcome with the minimum expense of time, effort, or resources.

Derailed Managers Study

Research focused on examining the factors and situations that lead to the failure or underperformance of individuals in managerial positions.

Mismanagement

Poor or inefficient management practices that result in organizational or project failure.

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