In a Study of Interpersonal Attraction, Subjects Watched a Videotape

question 70

Multiple Choice

In a study of interpersonal attraction, subjects watched a videotape featuring a person who was (1) either competent or incompetent, and (2) either did or did not spill coffee on himself (i.e., "blundered") . After watching the tape, all subjects indicated how much they liked the person in the film on a seven-point scale. Consider the following outcome:
This outcome shows

• A) a main effect for competence only.
• B) a main effect for blunder only.
• C) main effects for both competence and blunder.
• D) an interaction between competence and blunder.

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Definitions:

Firm

A business organization, such as a corporation, partnership, or sole proprietorship.

Average Total Cost

The total cost of production divided by the number of units produced, representing the cost per unit of output.

Market Price

The present cost at which a product or service is available for purchase or sale in a market.