A Primary Reason for the Literary Digest Poll's Erroneous Forecast

question 57

Multiple Choice

A primary reason for the Literary Digest poll's erroneous forecast that Landon would win the 1936 presidential election was

• A) the large proportion of undecided voters at the time of the poll.
• B) the small sample upon which the poll was based.
• C) an inadequate sampling frame that systematically excluded the poor.
• D) the use of mailed questionnaires rather than more reliable face-to-face interviews.