A Primary Reason for the Literary Digest Poll's Erroneous Forecast

question 57

Multiple Choice

A primary reason for the Literary Digest poll's erroneous forecast that Landon would win the 1936 presidential election was

• A) the large proportion of undecided voters at the time of the poll.
• B) the small sample upon which the poll was based.
• C) an inadequate sampling frame that systematically excluded the poor.
• D) the use of mailed questionnaires rather than more reliable face-to-face interviews.

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Definitions:

Formal Style of Communication

A method of interaction that follows established conventions and often uses professional or technical language.

Generation

A group of people born around the same time, who share similar cultural, social, and political attitudes.

Veteran

An individual with extensive experience or service in a particular field or occupation.

Perceptive Listener

An individual who attentively listens and is able to understand and interpret the underlying meanings in what others say.