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A survey question measuring frequency of exercise asks respondents, "On how many of the past 7 days did you exercise or participate in sports activities?" The answer categories are 0, 1 - 3, 3 - 5, 5 or more. This set of categories is
Viagra
A pharmaceutical drug used to treat erectile dysfunction by increasing blood flow to the penis.
Family Branding
A marketing strategy that promotes a family of products or services under a single brand name to leverage brand equity and customer loyalty.
Product Offerings
The range of products or services a company provides to its customers, often defined by features, quality, and price points.
Product Class
A broad category of products that serve a similar function or are marketed to the same customer segments.
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