By Reporting That Scores on His Love Scale Were Correlated

question 22

Multiple Choice

By reporting that scores on his Love Scale were correlated with the feeling of being "in love," Zick Rubin provided evidence of the scale's

• A) internal consistency.
• B) test-retest reliability.
• C) intercoder reliability.
• D) convergent validity.

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Definitions:

Target Audience

refers to a specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

Wasted Coverage

Marketing or advertising efforts that reach a large number of individuals who are not potential customers, leading to inefficient use of resources.

Nonpersonal Communication

Messages conveyed through mass media that are not directed at specific individuals but are intended to reach a wide audience.

Identified Sponsor

A person or organization that is publicly recognized as providing financial support or backing for an event, program, or project.