A Correlation Coefficient of

question 37

Multiple Choice

A correlation coefficient of .10 between SAT score and college GPA is statistically significant at p < .01. This indicates that the association is

• A) weak but significant.
• B) weak and nonsignificant.
• C) strong and significant.
• D) strong but nonsignificant.

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Definitions:

Entry Strategy

A planned method of delivering goods or services to a new target market and distributing them there.

Risky Business

Activities or ventures that involve a high degree of uncertainty and potential for financial loss, but also an opportunity for significant rewards.

International Marketing

The practice of marketing goods or services beyond domestic borders, taking into consideration the diverse conditions of global markets.

Strategic Alliance

A partnership between two or more companies to pursue a set of agreed upon objectives while remaining independent organizations.