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The text recommends that you use the passive voice in writing research reports.
Service Marketing Strategy
Service marketing strategy involves creating a plan to effectively promote and sell intangible services as opposed to tangible products, focusing on elements such as service quality, customer experience, and relationship building.
Inseparability
A characteristic of services indicating that they are produced and consumed simultaneously, making the quality of the service dependent on the provider-customer interaction.
Radio Frequency Identification (RFID)
A technology used to automatically identify and track tags attached to objects, using electromagnetic fields.
Toll Booth
A checkpoint along a toll road, bridge, or tunnel where drivers pay a fee to use the roadway.
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