In Contrast to a Guttman Scale, in a Summated Ratings

question 5

Multiple Choice

In contrast to a Guttman scale, in a summated ratings or Likert scale (Box 13.1) ,

• A) scale items are added together to arrive at a total score.
• B) total score on the scale indicates the values or responses for every scale item.
• C) each scale item reflects the underlying continuum of the concept to the same degree.
• D) the set of items comprising the scale is ordered and cumulative.

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Definitions:

Business Cards

Small cards printed with one's name, professional occupation, company position, business address, and other relevant contact information.

Office Products

Supplies and equipment used in offices for administrative or creative tasks, such as paper, printers, and office furniture.

Sales Reward

Incentives or bonuses given to sales personnel or customers to motivate purchases or reward performance achievements.

Operationalized

The process of defining a research variable in practical, measurable terms, allowing it to be quantitatively or qualitatively captured.