The Items in Likert Scales Are Coded as 0 or 1

question 24

True/False

The items in Likert scales are coded as 0 or 1.

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Definitions:

Socially Responsible

Refers to practices and policies that a business adopts to benefit society and the environment, beyond what is legally required.

Customer Loyalty

The likelihood of previous customers to continue buying products or services from a specific business due to satisfaction with the product or service, convenience, or familiarity.

Profit Margins

The difference between the cost of goods sold and the sales revenue, expressed as a percentage of sales revenue, indicating the profitability of a product or business.

Sales Volume

The total number of units sold within a specified time period, often used as a measure of business performance.