Communications Involve a Sender, a Message, and an Audience

question 17

Short Answer

Communications involve a sender, a message, and an audience. (a) Which of these three elements were the focus of Griswold's content analysis of American novels? (b) Which of these elements were included in Bruner and Kelso's analysis of bathroom graffiti (Box 12.2)? Explain.

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Definitions:

Consumer Decision-making Process

The steps a consumer goes through when deciding whether to purchase or not purchase a good or service, typically involving problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.

Stages

The distinct phases or steps in a process or life cycle, marking significant points of development or change.

Habitual Decision Making

Consumer decisions made out of “habit,” without much deliberation or product comparison.