Compared with Closed-Ended Questions, Open-Ended Questions

question 49

Multiple Choice

Compared with closed-ended questions, open-ended questions

• A) require skilled interviewers to elicit complete responses.
• B) work best in mail questionnaire surveys where respondents have more time to respond.
• C) are more difficult to develop.
• D) tend to be used by researchers when they have a thorough knowledge of respondents.

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Definitions:

Product Development

The process of creating, designing, and bringing a new product to the market.

Prototype

A mock-up of a good, often created individually with the materials the firm expects to use in the final product.

Mock-Up

A full-size model of a design or device, used for product presentations or to evaluate a concept.

Final Product

The completed version of a product after all stages of production and preparation, ready for sale or distribution.