Which of the Following Statements Is True of Cognitive Interviewing

question 32

Multiple Choice

Which of the following statements is true of cognitive interviewing and field pretesting?

• A) Cognitive interviewing is one of several field pretesting techniques.
• B) Both methods are likely to use unrepresentative samples of paid subjects.
• C) Both methods focus exclusively on the respondent's perspective on the interviewing process.
• D) Field pretesting generally precedes cognitive interviewing.
• E) They use complementary techniques with different strengths and weaknesses.

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Definitions:

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