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Before a behavior can be changed, a person has to admit that indeed the behavior is undesirable.
Very Elastic Demand
A situation where the quantity demanded of a product changes significantly due to changes in its price.
Perfectly Inelastic Demand
A situation where the demand for a product remains constant regardless of changes in its price.
Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, with its demand either being elastic or inelastic.
Total Revenue
Total financial gains received by a firm from its commercial sales and service operations throughout a defined period.
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