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This Behavioral Theory Speaks to the Nature of "Voluntary" Behaviors

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This behavioral theory speaks to the nature of "voluntary" behaviors.


Definitions:

Mass Customization

The process of producing goods and services to meet individual customer needs with near mass production efficiency.

Made-To-Order

Products or services that are custom-made or prepared specifically to meet an individual customer's requirements.

Custom Slogans

Custom slogans are uniquely crafted phrases or taglines created to represent and promote a brand, product, or campaign distinctively.

Market Segments

Divisions within a market that are distinguished by specific characteristics, preferences, or behaviors of consumers leading to distinct marketing strategies.

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