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1. According to the Study Guide PowerPoints: (Level 1)

question 16

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1. According to the Study Guide PowerPoints: (Level 1)


Definitions:

Fear Appeals

A persuasive communication strategy that aims to scare people into changing their behavior by presenting a frightening outcome.

Asch's Research

Asch's research focused on social psychology, notably through experiments on conformity, demonstrating how group pressure could influence individuals to conform even when the group judgment was clearly incorrect.

Aggressively

A manner describing forceful actions or attitudes that are often assertive or bold, sometimes hostile.

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