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Branding Reduction
involves minimizing or simplifying the elements and messages associated with a brand to enhance clarity and effectiveness.
Brand Ambidexterity
The ability of a brand to balance and manage both the exploitation of existing assets and the exploration of new opportunities to ensure long-term success.
Consistency and Relevance
These refer to the harmonious and pertinent application of messages, strategies, or actions across various platforms or situations to meet objectives effectively.
Multiple Identities
The concept that a brand or individual can embody various personas or roles within different contexts or to different audiences.
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