From the Year 2003 to 2013, the Amount of Dollars

question 6

Multiple Choice

From the year 2003 to 2013, the amount of dollars spent by visitors coming to America to access its medical resources (medical tourism) increased by:

• A) $3.3 billion
• B) $5 million
• C) $1.7 billion
• D) $20 million

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Definitions:

Word-of-Mouth Communication

An organic way of spreading information from person to person without the use of formal advertising or marketing channels.

Successful Brand

A brand that achieves widespread recognition, earns customer loyalty, and demonstrates consistent growth and profitability.

Social Media

Online platforms that allow users to generate and circulate content or engage in social networking activities.

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media sharing, news articles, and other forms of media not directly paid for.