Convincing Other Groups to Support a Particular Policy or Change

question 14

Multiple Choice

Convincing other groups to support a particular policy or change an existing policy that runs counter to that policy is an example of:

• A) coalition building.
• B) cross lobbying.
• C) direct democracy.
• D) grassroots lobbying.

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Definitions:

Societal Responsibility

The obligation of an organization to act in ways that benefit society at large, beyond its own interests.

Stakeholder Responsibility

The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.

Mass Marketing

A strategy aiming to reach the largest possible audience through widespread media channels without customization for specific market segments.

Cause Marketing

A marketing strategy where businesses and nonprofits partner together to promote a social or environmental cause or to benefit from mutual brand enhancement.