Force Field Analysis Is a Method of Measuring a Stakeholder's

question 20

True/False

Force field analysis is a method of measuring a stakeholder's political clout.

---

Definitions:

Consumer Satisfaction

A measurement of how well a product or service meets or surpasses a customer's expectations.

Information Search

The process of seeking, gathering and evaluating data or information to make a decision or solve a problem, often initiated as part of a consumer's buying decision process.

Comparison Shopping

The act of comparing prices and features of similar products or services from different vendors or brands to find the best deal.

Time Metaphors

Linguistic expressions that use the concept of time to convey messages or understandings about events, experiences, or processes in a culturally relevant way.