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What does a shift downward indicate on a PVL?
Organic Flour
Flour that is produced from grains that have been grown without the use of synthetic pesticides, herbicides, or fertilizers, adhering to organic farming standards.
Request For Proposals
A document issued by a company soliciting proposals from potential vendors for a project or service, outlining project requirements and evaluation criteria.
Specification Review
The process of examining technical descriptions and requirements of a project or product to ensure they meet certain standards.
Need Recognition
The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state.
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