In Which Situation Would Use of a Descriptive Study Be

question 79

Multiple Choice

In which situation would use of a descriptive study be warranted?

• A) To determine the efficacy of a drug to reduce blood pressure
• B) To evaluate the relationship between physical activity and obesity risk
• C) To assess attitudes toward breastfeeding in the workplace
• D) To determine whether exposure to a specific toxin causes cancer

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Definitions:

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.

Striver

An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.

VALS Typology

A proprietary research methodology used for psychographic market segmentation and consumer profiling.