Your Dependent Variable Is Measured at the Ratio Level

question 17

Multiple Choice

Your dependent variable is measured at the ratio level. You know this also means it must be:

• A) categorical
• B) qualitative
• C) unable to determine
• D) quantitative

---

Definitions:

Features and Benefits

A marketing approach that highlights the key characteristics (features) of a product or service and the advantages (benefits) they provide to the user.

Pioneering Advertising

An advertising strategy used to introduce a new product or category to the market, aimed at building brand awareness.

Informational

Referring to communication or materials designed primarily to educate or provide knowledge to the audience.

Pioneering

The activity of being among the first to explore or introduce a new concept, area, or market.