When and Where Is Planning-Programming-Budgeting (PPB) Thought to Have Originated

question 22

Short Answer

When and where is planning-programming-budgeting (PPB) thought to have originated?

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Definitions:

Market Share

The proportion of total market sales within an industry that is held by a specific company.

ROI

Stands for Return on Investment, a measure used to evaluate the performance and profitability of an investment by comparing its gains to its costs.

Strategic Group

A concept in strategic management that groups companies within an industry that have similar business models or strategies, allowing for analysis of competition and strategic positioning.

Niche Market

A small, specialized segment of the market with specific needs that are not being addressed by mainstream providers.