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Whom did Cicero, when he was Consul, accuse of plotting to overthrow the state?
Consumer Behaviourists
Specialists who study the buying habits and patterns of consumers to understand decision-making processes and influences on purchasing.
Overlooked Generation
A demographic cohort that receives less attention compared to other generations in marketing or social analysis.
Generation X
The demographic cohort following the baby boomers, typically defined as individuals born between the mid-1960s and early 1980s.
Tweens
Young individuals, typically between the ages of 10 and 12, who are in the transitional stage from childhood to adolescence.
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Q53: Name three important sex surveys and discuss